Business Ideas

Amul Franchise Cost in India: Start Your Dairy Business Today

April 9, 2025

India’s trusted dairy brand Amul, started its legacy in 1946 when it launched its operations from Anand in Gujarat. A farmers’ movement against dairy industry middlemen exploitation created the brand that later became Amul. Dr. Verghese Kurien established Amul under his visionary leadership as the Father of the White Revolution in India while transforming the Indian dairy sector and creating a cooperative model that gave power to millions of rural milk producers.

The Gujarat Cooperative Milk Marketing Federation (GCMMF) operates Amul through its management of over 3.6 million milk producers spread across Gujarat. Through its innovative methods combined with extensive grassroots support, the brand achieved its goal of making India the world’s largest milk producer. The dairy economy of the nation underwent a complete transformation, while rural livelihoods experienced significant upliftment.

For aspiring entrepreneurs looking to join this legacy, understanding the Amul Franchise Cost in India is essential. This investment opens doors to becoming part of a trusted brand with a proven business model and national presence.

In 2024, Amul reached a remarkable turnover of ₹55,000 crore while expanding its global presence to more than 40 countries worldwide. The company produces various dairy products, including milk and butter and cheese, and ice cream, which have established it as a well-known global brand. Through its well-known tagline “The Taste of India”, Amul developed strong emotional ties with Indian consumers by presenting products that deliver quality combined with purity and affordability. The company’s achievements demonstrate both national independence and creative development, together with cooperative power.

Why Investing in an Amul Franchise is a Smart Business Move

The Amul franchise provides new entrepreneurs with a distinctive combination of trustworthiness, operational ease, and financial success. Amul has maintained its position as a trusted dairy sector leader for seven decades across India. Your business finds immediate respect by joining forces with Amul, as this partnership brings your venture under one of the most trusted brands in the market and highlights the strength of the franchise business in India.

As a major benefit of starting an Amul franchise, you need minimal capital investment because the company does not require royalties or profit-sharing agreements from its franchisees. Your entire earnings remain in your possession when you operate an Amul franchise. The supply chain operates with seamless efficiency because franchisees get their regular supply of fresh and frozen products directly from authorized distribution centers.

The government supports Amul franchises through various self-employment schemes, making them an ideal choice for small business investors. The expanding market demand for dairy products, healthy items, and quick-serve ice cream services positions Amul franchises to maintain continuous expansion across urban and rural territories. Starting an Amul franchise represents an intelligent business move that ensures both security and simple management, together with strong investment potential—making it a prime example of a successful franchise business in India.

Types of Amul Outlets

Amul provides three franchise options for businesses, which differ in investment requirements and target market characteristics. The different formats of Amul outlets provide advantages and operational needs that help entrepreneurs select suitable options according to their location and financial capabilities.

1. Amul Preferred Outlet (APO)

The APO format operates as a small retail establishment which sells Amul’s dairy products through packaging including milk products along with butter, paneer, ghee and chocolates. The APO requires between ₹2–6 lakhs investment which makes it suitable for residential areas and locations near office buildings. The outlet lacks fresh scooping services and earns slightly less profit compared to dine-in parlors.

2. Amul Railway Parlour / Kiosk

The railway station and airport, and bus terminal market receive targeted products including beverages, snacks, milk and ice creams through this specially designed format. The highest benefit stems from continuous heavy customer traffic, which leads to dependable revenue streams. Acquiring railway or public locations demands complicated permission procedures along with enhanced compliance requirements.

3. Amul Scooping Parlour

This premium format combines dining with fresh scooped ice cream and sundae offerings alongside shakes and sandwiches, and pizzas in its menu. The establishment requires an investment between ₹6–10 lakhs along with additional space to generate higher profits from a wider customer base. This outlet operates best in malls and college districts, and high-street markets and provides an excellent opportunity for food business entrepreneurs who seek high customer involvement.

Investigate all Amul products available for sale

The wide range of Amul products stands as a major advantage that attracts franchise partners. The following details all products that an Amul outlet owner can offer to customers:

Dairy Essentials: The dairy products offered by Amul include toned milk, full cream milk, skimmed milk and butter, ghee, curd, paneer and various types of cheeses. Daily-use products at Amul outlets generate consistent customer traffic, which leads to regular sales.
Frozen Treats: The outlet provides customers with a comprehensive selection of ice creams and kulfis alongside frozen yogurts and various other frozen dessert options. The summer season along with high consumer demand makes these products suitable for scooping parlours while providing attractive profit margins.
Value-Added Products: The product range includes Amul Kool beverages along with flavored milk and chocolates, and it extends to probiotic drinks and buttermilk and lassi. These products generate increased average billing value because customers tend to make spontaneous purchases while consuming them on the go.
New Launches: Amul continuously introduces new products including organic milk and protein drinks and low-fat paneer and sugar-free ice cream to serve health-conscious and premium customers.
Cross-Selling Opportunities: The diverse product range enables franchise owners to create bundle packages while offering combo deals which serves multiple customer needs and generates increased revenue without extra investment.

Amul Franchise: Essential Equipment and Setup Guide

Setting up an Amul franchise requires specific equipment based on the outlet type. Here’s a point-wise breakdown to help you prepare:

For Amul Preferred Outlets (APO):

Refrigerators: A refrigerator serves as a storage solution for dairy items, including milk and butter, together with curd.
Display Counters: The display counters serve to present packaged items including cheese and chocolates, and beverages.
Billing System: For smooth transactions and inventory management.
Storage Racks: Non-perishable goods should be arranged neatly while optimizing available space.

For Amul Scooping Parlours:

Deep Freezers: Deep Freezers serve as essential equipment for storing large amounts of ice cream stock.
Scooping Counter: The establishment features a branded counter that serves ice cream alongside sundaes.
Waffle Cone Maker: The establishment needs fresh cone production for delivering premium ice cream services.
Blender/Mixer: The blender/mixer device enables the production of shakes and smoothies along with beverages.
Furniture: The restaurant provides dining tables with chairs for guests who prefer to eat inside the establishment.
Signage & Branding: The visibility and trust of Amul products depend on Amul-approved branding boards and menu displays, and posters.

Other Considerations:

Hygiene Compliance: Food safety together with cleanliness standards must be maintained at every moment.
Branding Guidelines: Adhere to the official display recommendations provided by Amul.
Setup Time: After receiving franchise approval the setup duration spans from 2 to 4 weeks based on the preparedness of the location and equipment acquisition processes.

Explore the Complete Range of Amul Products

The wide range of products from Amul serves as a key advantage to recruit franchise partners. The following section details all available products which Amul outlet owners can provide to their customers.

Dairy Essentials: Milk products alongside butter, ghee, curd, paneer and numerous cheese varieties as well as toned, full cream and skimmed milk and butter form part of the product range. Daily-use products at the outlet generate constant customer traffic which results in consistent sales.
Frozen Treats: The outlet provides customers with a wide selection of ice creams along with kulfis and frozen yogurts and various frozen dessert options. The market demands for these products run high throughout summers and results in lucrative profits which makes them perfect for scooping parlours.
Value-Added Products: Amul Kool beverages together with flavored milk and chocolates join probiotic drinks and buttermilk and lassi in their product range. The products attract consumers for immediate use which leads to increased average order values through spontaneous purchases.
New Launches: Amul keeps adding new items like organic milk, protein drinks, low-fat paneer, and sugar-free ice cream to meet the needs of health-focused and premium buyers.
Cross-Selling Opportunities: The diverse product range enables franchise owners to create bundled offers and combo promotions while satisfying various customer needs, thus generating increased revenue with minimal added costs.

Types of Amul Outlets You Can Choose From

Amul operates multiple outlet formats that serve customers at various business levels and meet their specific needs. The different outlet formats exist to serve particular locations, together with investment potential and targeted markets.

1. Amul Kiosks

The Amul kiosk operates as a small-scale outlet which distributes daily-use dairy products, including milk and curd together with butter and ice cream. Amul kiosks operate in residential areas and small towns, together with low-density residential zones.

Ideal for: First-time entrepreneurs and areas with limited retail presence.
Investment: Low – around ₹80,000 to ₹1.5 lakh.
Pros: These outlets are easy to operate while maintaining affordable operational expenses.
Cons: The product selection at these outlets remains narrow while profit margins stay below those of parlor shops.

2. Amul Parlours

The main product selection of Amul parlours consists of ice cream and frozen dessert items. Amul parlours establish their businesses at busy urban locations and tourist destinations and shopping malls to attract families and youth seeking dessert treats.

Ideal for: Locations with high footfall and urban setups.
Investment: Around ₹2–5 lakh.
Pros: Popular products, good footfall.
Cons: The business scope at Amul parlours centers on desserts while offering a more compact selection than traditional cafes.

3. Amul Cafes

The premium outlets at these locations provide customers with an extensive menu which includes smoothies combined with sandwiches and coffee as well as pizzas and complete dairy product selection. Customers can enjoy a relaxed dining experience at Amul Cafes because they provide seating areas.

Ideal for: Urban commercial areas, near colleges, offices, or food hubs.
Investment: ₹6–10 lakh or more.
Pros: The food outlet provides full services with increased profit margins and elevated brand prestige.
Cons: Higher financial commitments and skilled personnel, together with ample space, are necessary for this business model.

4. Amul Stores

The Amul Stores operate as large retail spaces which sell all Amul products in addition to regular grocery items. The stores function well in metropolitan cities and large towns.

Ideal for:

High-population urban areas with space availability.
Investment:
The investment amount depends on store dimensions and typically falls between medium and high.

Pros:

High sales potential due to product range.
Cons:
The establishment and inventory management of such stores demands major funding along with extensive inventory control.

Amul Franchise: Essential Equipment and Setup Guide

Whether you’re opening a small kiosk or a full-fledged cafe, having the right equipment is essential for operations and customer satisfaction. Amul supports franchisees by offering schemes to subsidize major equipment.

Key Equipment List:

Deep Freezers
- Used to store ice creams and other frozen products.
- Usually, 1–2 units required.
- Can be procured under the “Hamara Apna Deep Freezer Scheme”.
Refrigerators
- Store dairy products like butter, cheese, and curd.
- Mostly, one commercial refrigerator suffices.
- Available via “Hamara Apna Refrigerator Scheme”.
Pizza Oven
- Required for Amul Cafes or parlours offering baked items.
- Attracts customers with hot snacks and fast food.
Chest Milk Cooler
- Maintains proper temperature for pouch milk.
- Crucial for freshness and safety of milk supply.
Scooping Counters & Blender/Mixer
- Essential for serving ice cream, smoothies, shakes.
- Required for scooping parlours and cafes.
Furniture & Branding
- Tables, chairs, signage boards, wall branding as per Amul’s brand compliance.

How Much Does an Amul Franchise Cost in India?

Let’s break down the costs and requirements for each type of Amul franchise.

Amul Preferred Outlet (APO)

This is a small retail shop that sells Amul’s wide range of products like milk, ice cream, butter, cheese, and more.

Requirements:

Refundable Security Deposit: ₹25,000
Shop Space: 100 to 150 sq. ft (owned or rented)
Renovation Cost: Approx. ₹80,000 (as per Amul’s branding style)
Equipment Cost: Approx. ₹80,000 for:
- Deep freezer (ice cream)
- Visicooler (dairy items)
- Milk cooler (fresh milk)
- Pizza oven (for frozen snacks)

Amul Scooping Parlour

This model focuses more on selling scooped ice creams and other frozen products in a café-style setting.

Requirements:

Refundable Security Deposit: ₹50,000
Shop Space: 250 to 400 sq. ft (owned or rented)
Renovation Cost: Around ₹3,00,000
Equipment Cost: Approx. ₹80,000 for:
- Scooping cabinet with steel bowls
- Deep freezer
- Visicooler
- Pizza oven
- Mixer/Grinder
- Waffle cone machine
- Cone holder and toppings tray
- POS machine for billing

Amul Railway/COE Franchise

This is for opening Amul kiosks at railway stations or special locations called Centres of Excellence.

Requirements:

Refundable Security Deposit: ₹50,000
Stall or Kiosk Setup: ₹2.5 to ₹4 lakhs (refundable)
Equipment Cost: Around ₹50,000 for:
- Deep freezer
- Visicooler
- Milk cooler
- Pizza oven

Benefits of Owning an Amul Franchise

Here are the main benefits you get with all Amul franchise types:

Full product supply by Amul (GCMMF)
Backlit or LED signage provided
Subsidy on branding and equipment
Support for grand opening
Extra purchase discounts
Special consumer offers
No royalty or profit sharing
Training and sundae recipes (for Scooping Parlour only)

How to Apply for an Amul Franchise

It’s simple to get started:

Visit the official Amul website.
Fill in the application form.
Submit your details and wait for their response.
Follow up if needed.

Profit and Revenue from Amul Franchise

Running an Amul outlet can be highly profitable. Depending on the location and performance, you can earn between ₹5 lakhs to ₹10 lakhs per month (approximate).

Profit Margin:

You can earn a 15% to 25% profit margin on Amul products. That means, for every ₹100 in sales, your profit could be ₹15 to ₹25.

With India’s dairy market growing by 5.5% annually, it’s a great time to join the industry.

Conclusion

Starting an Amul franchise is a smart business idea for anyone interested in the food and dairy sector. You get to partner with a trusted brand, receive full support, and enjoy good profit margins. Understanding the Amul Franchise Cost in India helps you choose the model that suits your budget and space—be it a retail outlet, a scooping parlour, or a railway kiosk.

However, make sure you evaluate your budget, location, and local demand before applying.