Rice is no more a food in India it is the emotion, the tradition and comfort on a plate. Millions of people in India identify with their roots because of rice at weddings, and at funerals, and at ordinary dinners: everyday dal-chawal. We have so many Rice Brands in India and it may seem like a geometrical number, which is why finding the right one is so hard. Regardless of whether you need the fine Basmati, healthy brown rice or the ordinary ones, this guide has everything to do with the best brands of rice in India, their prices and even the places where you can start your own rice brand business.
Why Rice is a Staple Food in India
- Cultural Importance: Rice is used in festivals, rituals or native ceremonies.
- Geographic Versatility: Expanding in various climatic conditions Punjab to Tamil Nadu.
- Nutritional Value: It is a source of essential carbohydrates, energy and a portion of protein a day.
- Economic Significance: Helps millions of farmers and employees of the rice industry throughout the country.
- Culinary Adaptability:Foundation of biryani, idli, dosa, khichdi, kheer.
Overview of the Rice Brands in India
The Indian rice market is also among the strongest in the world and India is the second largest producer and largest exporter of rice in the world. It is worth billions of dollars and it serves both the domestic market as well as the international market. The Indian rice brands are categorized as both heritage brands such as India Gate and Daawat and regional hit brands such as Barkat and Lal Qilla. In 2025, the Indian rice market is valued at US $47.1 billion, projected to reach US $60 billion by 2030 with a 5% CAGR. The packaged rice segment is growing faster at 5.9% CAGR, expected to hit US $19.6 billion by 2031.
The industry has changed significantly whereby new milling techniques, quality certifications and good packaging have become the norm. The current population of consumers is shifting towards using branded rice more than loose ones, which is making the organized sector grow and leaving chances of new brands of rice in India.
Differences Between Unbranded and Branded Rice
- Quality Consistency: Branded rice has consistent grain size, color and quality even in different batches whereas non-branded rice has a wide variation.
- Processing Standards: Rice brands in India are given stern cleaning, sorting and milling procedures, unlike the unbranded rice that might have stones, husk or broken grains.
- Hygiene- Safety: The branded rice is inspected and is packaged in hygienic facilities, whereas the handling of the unbranded rice is not hygienic.
- Process Aging: India: Premium rice brands age their Basmati between 1 -2 years before selling to ensure the rice is aged (to enhance the aroma and texture of the rice) and this is not done by unbranded sellers.
- Traceability: It can be ensured that branded rice is located at its origin and becomes accountable whereas unbranded rice origin cannot be identified.
- Shelf Life: Well packaged branded rice has a longer shelf life as opposed to unbrand rice which remains loose.
How Branding Improves Quality, Trust, and Market Value
Branding takes rice into a luxury product. Another side of this is that when the Indian rice brands invest in quality control, they instill consumer confidence that breeds loyalty. The good brand name guarantees the customers a good quality every time, not stones, no impurities, simply rice which is pure. This confidence enables rice brands in India to fetch a higher price. As an example, the high Basmati brands may be charged 2-3 times higher than the unbranded ones since the users appreciate the reliability.
In addition, branding provides market worth in terms of packaging, certifications, as well as marketing. Branded rice will be distinguished in the shelves with attractive packaging, easy identification, and quality sealages. Moreover, in India rice brands have access to the new markets of modern retail chains, the export market, and online various types of e-commerce that do not tolerate unbranded products. This allows access to multiple markets that increases revenue. Finally, branding generates an emotional attachment, people never purchase rice, but they purchase memories of delicious home-made food and family traditions.
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Top 10 Basmati Rice Brands in India
| Brand Name | Type | Price Range | Suitable For |
| India Gate | Premium Aged Basmati | ₹150-180/kg | Biryani, Pulao, Special Occasions |
| Daawat | Aged Basmati | ₹140-170/kg | Rich Gravies, Festive Meals |
| Barkat | Golden Sella Basmati | ₹120-150/kg | Everyday Cooking, Biryani |
| Kohinoor | Extra-Long Basmati | ₹160-190/kg | Restaurant-Style Dishes |
| KRBL | Premium Basmati | 180 -900 per kg. | Kheer, Meetha Chawal, Biryani |
| Tilda | International Basmati | ₹180-220/kg | Gourmet Cooking, NRI Preferences |
| Fortune | Super Basmati | ₹130-160/kg | Daily Meals, Mild Curries |
| Aeroplane | Standard Basmati | ₹110-140/kg | Large-Scale Cooking, Dal-Chawal |
| Shrilalmahal | Artisan Basmati | ₹170-200/kg | Wedding Gifts, Premium Dishes |
| Amira | Organic Basmati | ₹190-230/kg | Health-Conscious Consumers |
Top 10 Rice Brands in India (2025)
1. India Gate
India gate owned by KRBL Ltd. is a 125 year old Basmati rice brand, which has been the standard of quality rice in India. The Classic Dubar product line of the brand is associated with celebrations, weddings and festivals. Aging is taken to perfection so every grain is long outstanding and with no sticky feel. India gate is the brand of rice that makes simple foods extraordinary. My personal experience of being in numerous family events illustrates that India Gate has been the unanimous decision in regards to special biryanis
Why It’s Special:
- Extra-long aged grains
- Non-sticky texture
- 125+ years heritage
- Wedding staple choice
- Perfect grain separation
Information:-
- Pricing: ₹150-180 per kg
- Availability: Found in the grocery stores, supermarkets and online shops such as Amazon, BigBasket, Flipkart and other online stores throughout India.
- Website: https://www.krblrice.com
2. Daawat
Daawat was the first Indian home to advertise aged Basmati. This brand knows the Indian cooking better than any other, and that is why it has been a favorite in the kitchen over decades. Even plain steamed rice smells fancy with the signature aged smell. Daawat rice is an excellent flavor imbibing preparation, so it is better suited when it comes to rich curries and fancy pulaos. Daawat has become a brand that is close to the hearts of mothers in India who desire to make the occasion they are celebrating perfect.
Why It’s Special:
- Signature aged aroma
- Very good flavor pick up.
- First aged Basmati brand
- Special occasion favorite
- Rich texture
Information:-
- Pricing: ₹140-170 per kg
- Availability: It is highly channeled in the retail stores, supermarkets, and online delivery channels throughout India.
- Website: https://www.daawat.com/
3. Barkat
Barkat is such a friend who will never betray you. This brand has been helping the Indian kitchens since generations, particularly at Gujarat and the other states. Golden Silla Basmati is an elegant nutty flavor, which adds an elevation to basic dishes. Barkat symbolizes uniformity and low price among rice brands in India. The design of the packaging can be retro, however, the quality within it is unparalleled. It is the rice your dad purchases in large quantities and is not ready to change, and with cause.
Why It’s Special:
- Subtle nutty flavor
- Excellent for biryani
- Nostalgic packaging
- Affordable pricing
- Trusted for generations
Information:-
- Pricing: ₹120-150 per kg
- Availability: Can be bought in Gujarat, Maharashtra, and online in the brand on its own web and e-commerce solutions.
- Website: https://www.barkatrice.in
4. Kohinoor
After the diamond that is so famous, Kohinoor shines every grain. This brand has been successful in doing what this restaurant-quality rice was made available to home cooks. Kohinoor is a favorite of the chefs with the extra-long grains and natural aroma of flowers. Kohinoor is the brand of rice in India that helps in making your homemade meal look like the one of the food advertisement. The quality has ensured the brand is a household name.
Why It’s Special:
- Extra-long grains
- Natural floral aroma
- Chef’s favorite
- Restaurant-quality results
- Diamond-like grain shine
Information:-
- Pricing: ₹160-190 per kg
- Availability: The product can be found all over the country in supermarkets, grocery stores, and major online sources.
- Website: https://kohinoorindia.co.in/
5. KRBL (India Gate Premium)
KRBL Limited has the up scale segment which is the best basmati rice products which is focused on gourmet restaurants and global export markets with products of international standards. Being the first integrated rice company in India, KRBL has access to state-of-the-art processing plants and has high standards of quality control through the paddy purchasing, up to the ultimate packaging. The high-end brand of the company is aged basmati that has high grain length, aroma, and cooking properties. KRBL has ensured that it wants the best, which has brought it to the preference of connoisseurs, five-star hotels, and gourmet restaurants all over the world, establishing standards in the industry.
Why It’s Special:
- Extra-fluffy texture
- Ideal for kheer
- Regal quality
- Perfect for sweet dishes
- Slow-cooking favorite
Information:-
- Pricing: 180 -900 per kg.
- Availability: It will be sold in high-end grocery stores, five-star hotels, and high-end retail outlets.
- Website: https://krblrice.com
6. Tilda
turn out to be the one that NRIs are willing to use when desiring some real Indian Basmati. The outstanding characteristics of Tilda regarding all other rice brands in India are its capability to retain its freshness despite being reheated- this is a blessing to busy professionals and students in foreign countries. The brand constitutes the acceptable combination of India culture and globalized standards.
Why It’s Special:
- Available in 60+ countries
- Stays fresh after reheating
- NRI favorite
- Global standards of quality.
- Authentic Indian taste
Information:-
- Pricing: ₹180-220 per kg
- Availability: Availability in metro cities, premium supermarkets and Internet-based services; most commonly found outside of the US.
- Website: https://www.tilda.com
7. Fortune
Fortune branded its oils and grew to be one of the leading brands of rice in India. Their Super Basmati rice is a reflection of the ideal midpoint between high and ordinary rice. The light sweet fragrance matches well with light curries. The thing is that Fortune is committed to the idea of sustainability, as their mills are solar-powered and therefore it is a green option. It is the rice that you purchase when you are no longer in the kitchen of mum, but in your very own kitchen
Why It’s Special:
- Slightly sweet aroma
- Solar-powered processing
- Eco-friendly choice
- Perfect for mild curries
- Modern quality standards
Information:-
- Pricing: ₹130-160 per kg
- Availability: Pan-Indian in supermarkets, kirana shops, and over the Internet..
- Website: https://www.fortunefoods.com/
8. Aeroplane
Aeroplane has been providing the Indian households with honest, reliable rice since 1958. This brand reminds me of college days when we pooled our money to take home cooked meals in our hostels. Aeroplane rice is not elegant, but it does its job and has always done it perfectly, puffy and tasty dal-chawal. Aeroplane is one of the strongest rice brands in India that are used in the large-scale cooking of langars, hostels, and community kitchens.
Why It’s Special:
- Reliable quality
- Perfect for dal-chawal
- Since 1958
- Expansive roasting delicacy.
- Budget-friendly
Information:-
- Pricing: ₹110-140 per kg
- Availability: It can be accessed in North and West India in both retail outlets and online.
- Website: https://www.aeroplanerice.com
9. Shrilalmahal
The artisan has approximately thirty brands of rice to pick up in India. All the grains are manually selected and left to dry over a span of two years and this gives a deep, earthy taste, which is very distinctive. The brand is so well received in Punjab that it is a favorite wedding gift, as nothing like a wedding goes to show love like rice. Shirlalmahal is worth the high price due to attention to detail on processing.
Why It’s Special:
- Handpicked grains
- Aged two years
- Rich earthy aroma
- Popular wedding gift
- Artisan quality
Information:-
- Pricing: ₹170-200 per kg
- Availability: In Punjab, Delhi-NCR and online in premium retailers.
- Website: https://shrilalmahal.org/
10. Amira
Amira targets conscious consumer clients who do not sacrifice on taste. Being one of the few organic rice brands in India, Amira threatens non-GMO and pesticide-free Basmati. The rice is also not dense enough like normal Basmati; hence it is ideal to fitness enthusiasts as well as families that focus on their wellness. The purity, which is what is represented by the peacock on the packaging, is an assurance Amira never fails to make.
Why It’s Special:
- Organic and non-GMO
- Pesticide-free cultivation
- Light in comparison with standard Basmati.
- Health-conscious choice
- Purity certified
Information:-
- Pricing: ₹190-230 per kg
- Availability: Stocked in metro areas, health food and wellness websites.
- Website: https://www.amira.net/
Best Brown Rice Brands in India
| Brand Name | Type | Price Range | Suitable For |
| India Gate Brown Rice | Whole Grain Brown | ₹90-120/kg | Weight Management, Diabetics |
| Daawat Brown Rice | Nutritious Brown | ₹85-115/kg | Healthy Meals, Fitness Diet |
| 24 Mantra Organic | Organic Brown Rice | ₹110-140/kg | Organic Lifestyle, Chemical-Free |
| Nature’s Gift Brown Rice | Premium Brown | ₹100-130/kg | Health-Conscious Families |
| Kohinoor Charminar Brown | Aromatic Brown | ₹95-125/kg | Nutritious Biryani, Pulao |
| Conscious Food Organic | Certified Organic Brown | ₹120-150/kg | Organic Cooking, Wellness |
| True Elements Brown Rice | High-Fiber Brown | ₹105-135/kg | Digestive Health, Fitness |
| Organic India Brown Rice | Chemical-Free Brown | ₹115-145/kg | Natural Living, Detox Diet |
| Pro Nature Organic | Eco-Friendly Brown | ₹100-130/kg | Sustainable Living, Health |
| Vedaka Brown Rice | Budget Brown Rice | ₹75-100/kg | Daily Healthy Cooking |
How to Register a Rice Brand Company in India
- Selection of Business Structure: Select proprietorship, partnership, LLP or private limited company.
- Registration of the Company: Council registration of the company with the Ministry of Corporate Affairs via an online portal.
- Licensing FSSAI 14: To operate in the country, the food safety industry is required to have a Food Safety Standards Authority of India license.
- Registration of GST: Goods and Services Tax registration of business transactions.
- Registration of Trademarks: Register your trademark name and logo by trademark office.
- Quality Certifications: Have ISO, AGMARK or organic certifications to be credible.
- Mill License: Obtain the license of milling and processing of rice..
Factors to Consider Before Buying Rice
- Check Grain Quality: Inspect to be same size no broken grains, no impurities.
- Smell and perfume: Good Basmati must be of natural and pleasant smell and without chemicals.
- Information on Aging: aged rice (1-2 years) is tastier and texture is better.
- Price Quality Balance: Price does not always equal quality; balance price with quality.
- Brand Reputation Matters: The existing reputation brands of rice in India guarantee uniform quality.
- Packaging Integrity: Verify that it is well sealed, date of manufacture and date of expiry.
- Label Certifications: Find certification FSSAI, organic or quality certification marks.
Conclusion
It is not necessary to make it complicated when choosing between the numerous brands of rice in India. You like the luxuries of India Gate and Tilda, the reliable business of Daawat and Barkat, or the nutritive advantages of organic brown rice brands in India you will find the one that fits your budget and food selections. The Indian rice brands have changed and shifted to become not mere sellers of merchandise, but firms that are sensitive to the needs of the consumers.
Indian rice market has unbelievable assortment: cheap products one can buy every day and higher quality under the wedding special label. India has improved and continued to innovate with better processing, packaging, and certifications of its rice brands due to the increasing level of quality consciousness among the consumers. The opportunity is enormous in case you are setting out to come up with your own rice brand but so is the competition. Get concentrated on quality, authentic and establishment of trust with your customers.
Keep in mind that rice is not only a food in India, but it is a tradition, a kind of coziness, and love, which are served in each plate. The correct rice brand has the ability to turn ordinary foods into memorable moments.
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FAQs
Which are the most trusted rice brands in India?
In India, there are also India Gate, Daawat, Barkat, Kohinoor and Lal Qilla, the most trusted brands of rice which has a history of quality and heritage. These brands have been supplying the Indian households over decades with reliable products.
What is the price difference between branded and unbranded Rice Brands in India?
The price of branded rice is usually 20-50 higher per kg in comparison with unbranded ones, however, the quality, cleanliness and consistency are well worth the difference in price. The Indian rice brands guarantee no stones, sufficient aging and sanitary packaging.
Is brown rice available from major rice brands in India?
Yes, India Gate, Daawat and Kohinoor which are the major brands of rice in India have their brown rice variants. There are organic labels such as 24 Mantra, Conscious Food, and Organic India, which focus on ideas of chemical-free brown rice.
How much investment is needed to start a rice brand company?
Initial investment to start-up a rice brand company would need 10-50 lakhs of investment depending on the scale which is in terms of mill set-up, license, packaging and initial marketing. Of successful brands of rice in India, most of them began small and grew progressively.
Which rice brand is best for diabetics?
The brands of brown rice such as India Gate Brown Rice, Vedaka Brown Rice, 24 Mantra Organic suggest that the food can be consumed by diabetics as it has lower glycemic index and more fiber as compared to the white types of rice.
