Just think about investing a great deal of time and money into designing a website that is supposedly perfect only to watch customers rebuff it like lambs jumping over a fence.
It is undoubtedly a big inconvenience to many companies. While the average conversion rates have ranged between a pitiful 2-3%, something seems to be seriously off.
But what if you could take those few potential customers, who visit your website and turn them into a loyal customer? Well, that is where Conversion Rate Optimization (CRO) tools come into the picture.
They are innovative online consultants, who reveal the invisible challenges existing on your website and offer maps on how to change the situation.
Let’s learn about the conversion rate optimization tools, their features, and the pricing mentioned below.
What are Conversion Rate Optimization tools?
CRO tools are software solutions aimed at improving the businesses’ website performance by increasing the percentage of visitors that respond to a particular call to take an action, for instance, buy a product or complete an online form.
There are numerous features available with these tools, such as A/B testing, heat mapping, user session recordings, Funnel analysis, and user feedback.
CRO tools help in understanding how users interact with the site and trying out different designs or content to get maximum conversions, hence increasing revenues and business growth.
The Importance of Conversion Rate Optimization Tools
CRO tools are needed by organizations interested in improving their websites and making better returns. Here are some key reasons why CRO tools are important:
- Improved User Experience: CRO tools can be useful for understanding the root of common problems and obstacles on your website from a user’s perspective, optimizing it for the audience. It is simply a fact that improving the user experience typically equates to increased conversion rates.
- Increased Revenue: Ideal conversion can be achieved when more visitors are converted into clients. It helps in increasing revenue since more traffic is only sometimes required. Optimizing CRO means it is an efficient way of driving growth and a cost-effective approach.
- Data-Driven Decisions: CRO tools help investigate users through A/B testing, responsive heatmaps, and other analytical solutions. Knowledge of these trends enables businesses to predict their future behavior and implement measures that are likely to change it in the right direction.
- Competitive Advantage: When the market is full and competitive, every little gain in market share counts. CRO tools allow companies to always improve the performance of the presented website in comparison with competitors’ websites.
- Customer Insights: Knowing why people subscribed or did not can be invaluable to understanding customers’ wants and desires. It can also help marketers enhance their marketing approaches and increase customer satisfaction.
- Reduced Acquisition Costs: Optimization tools also contribute to increasing the overall conversion funnel efficiency and, therefore, decreasing the cost per acquisition. This means you get more value from your existing traffic, making your marketing expense worthwhile.
Suggested Read: Best AI Tools for Mobile App Development
8 Best Conversion Rate Optimization Tools
1. Crazy Egg
Crazy Egg is one of the best web analytics tools that can easily be used for conversion rate optimization. It has heat maps, scroll maps, and click maps to show the activity and level of user engagement on your site.
It assists in discovering the locations that are engaged the most and that require attention. The tool also has the option of a split test, where you can compare two versions of your pages to see which of the two is better.
Intuitively built with simple navigation features, it helps in the understanding of the data as well as in decision-making for improving the usability for users, which results in higher sales.
Features:
- Heatmaps: Visualize where users click, move, and scroll on your site.
- A/B Testing: Test variations of web pages to see which converts better.
- User Recordings: Watch recordings of user sessions to understand behavior.
- Scrollmaps: See how far down the page users scroll before leaving.
- Snapshots: Track changes in page elements over time.
Price:
- Basic — $29 month
- Standard — $49 month
- Plus — $99 month
- Pro — $249 month
- Enterprise pricing upon request
2. HubSpot
HubSpot has many built-in features for CRO within the marketing platform itself, including A/B testing, analytics, and content management. The A/B testing feature lets the users test on which variant of the web page or an email is most efficient and responsive.
The tools that integrate into HubSpot offer specific data about the customer’s actions and the success of campaigns.
It also supports content targeting by allowing content producers to deliver content suitable for some specific audience. It is one of the top notch customer journey mapping tools and helps the business to map the customer journeys and analyze performance.
Features:
- Landing Page Builder: Create customized landing pages with ease.
- A/B Testing: Test variations of pages and email campaigns to optimize conversions.
- CRM Integration: Sync with HubSpot CRM to track and manage leads.
- Marketing Automation: Automate workflows and personalize customer interactions.
Price:
- Free tool
3. HelloBar
HelloBar is a multi-purpose tool for lead capturing that encourages businesses to generate more leads and convert website visitors into clients. It is also well known in the CRO testing tools category.
It lets the users design their notification bars, sliders and pop-ups, which are to be placed at their desirable position on the website.
These elements may be employed in advertising, capturing subscription emails, and directing people to certain pages. Moreover, it is compatible with most known e-mail marketing services and CRM software, which means it is a perfect tool for any digital marketer.
Features:
- Targeted Messaging: Deliver messages based on user behavior, source, location, and more.
- A/B Testing: Test different messages and designs to optimize conversion rates.
- Email Collection: Collect email addresses directly from your site.
- Analytics: Track performance metrics to measure effectiveness and make data-driven decisions.
Price:
- Starter — Free
- Growth — $29 a month
- Premium — $49 a month
- Elite — $99 a month
4. BuzzSumo
BuzzSumo provides a range of tools that can be used to enhance your online exposure and drive more conversions. Some of the features are list-building tools, a social sharing button, a heat map for the behavior analysis of the visitors of any website, etc.
It also helps in getting the proper details and comes under the best customer journey mapping tools. Sumo has a useful ability to design beautiful pop-ups, welcome mats and scroll boxes to capture e-mail addresses and other contact details.
It also offers tools that help in the measurement of performance levels of these tools so as to help in decision-making. Marketers can benefit from this tool on account of its friendly UI and impressive connectivity with top-notch EML marketing software & Online Store platforms.
Features:
- List Builder: Create pop-ups, scroll boxes, and welcome mats to collect email addresses.
- Share Buttons: Add social share buttons to your site to increase content sharing.
- Heat Maps: Visualize where visitors are clicking on your site.
- Content Analytics: Track how far visitors are scrolling and where they are dropping off.
Price:
- Free plan available
- Pro — $39 a month
5. SimilarWeb
SimilarWeb is a versatile research based CRO tool that provides pertinent information on the traffic and activity of a website. It enables the user to compare his website with other related websites, giving a broad outlook of market trends and consumer behaviors online.
These areas encompass traffic summary, sources of traffic, keywords used, and the demography of the traffic.
By aggregating, filtering and analyzing data, SimilarWeb helps businesses uncover growth trajectories, evaluate market trends and make sound strategic choices.
Features:
- Website Traffic Analysis: Get insights into any website’s traffic sources and engagement metrics.
- Competitive Analysis: Compare your site’s performance with competitors.
- Audience Insights: Understand your audience’s interests and demographics.
- Traffic Sources: Breakdown of traffic sources including search, social, referrals, and direct.
- Keyword Research: Discover keywords driving traffic to your site and competitors’ sites.
Price:
- Starter — $125 a user per month
- Professional — $333 a user per month
- Team — pricing upon request
- Enterprise — Pricing upon request
6. CoSchedule Headline Analyzer
The CoSchedule Headline Analyzer is another amazing Opt-in CRO tool for any content designer and marketer who aims to produce a perfect heading.
The utilized tool is designed to evaluate how well each of the headlines is balanced, as well as their word count, sentiment, and SEO value, and it guides their modification.
It assists users in determining whether the supplied headlines are likely to produce positive emotions or not, as well as their potential performance in terms of engagement and click-through rates.
Features:
- Word Balance: Analyze the balance of common, uncommon, emotional, and power words.
- Length Analysis: Evaluate the length of your headline for both character and word count.
- Sentiment Analysis: Determine the emotional appeal of your headline.
- SEO Score: Assess the SEO effectiveness of your headline, including keyword usage.
Price:
- Free Tool
7. Unbounce
Unbounce is a tool that is designed for the creation of landing pages with a focus on improved conversion rates and the ability to do so without the use of any programming languages. It has a drag-and-drop editor, which helps users easily create and develop landing pages within a short period of time. Moreover, it is one of the best web analytics tools and helps in taking the right decision for your website.
Features:
- Drag-and-Drop Builder: Easily create and customize landing pages without coding.
- A/B Testing: Test different versions of landing pages to optimize conversion rates.
- Dynamic Text Replacement: Personalize landing page content based on ad click-throughs.
- Conversion Analytics: Track performance with detailed conversion metrics.
- Integrations: Connect with other marketing tools like HubSpot, Salesforce, etc.
Price:
- Basic — $74USD /month
8. Hotjar
Hotjar comes under the list of the top CRO testing tools and utilizes a mix of analysis features and feedback solutions so that you can get a detailed view of users’ behaviours on your website.
They provide a heat map, session replay, and conversion funnel to capture how users are finding value on your website.
Further, Hotjar also has feedback features like the feedback box and poll, which allow a respondent to give an account of their experience.
Thus, the integration of quantitative and qualitative data enables the identification of strengths, weaknesses, and gaps for development.
Two factors make Hotjar an indispensable tool for businesses that want to increase the conversion rate: the simplicity of the installation and the depth of the data obtained.
Features:
- Session Recordings: Watch recordings of user sessions to understand interactions.
- Surveys and Feedback: Gather insights directly from users with polls and surveys.
- Funnel Analysis: Identify where users drop off in conversion funnels.
- Form Analysis: Optimize form completion rates by analyzing user interactions.
Price:
- Basic — Free
- Plus — $32 a month
- Business — $80 a month
- Scale — $171 a month
How to Choose the Right Conversion Rate Optimization Tools?
- Ease of Use: Select tools that can be easily implemented and require highly skilled IT personnel to manage. The tool used in the separate assessment should be understandable and contain hints and directions.
- Integration Capabilities: To improve performance, make sure that the tool is compatible with other applications and systems in your tech stack, such as a content management system, customer relationship management software, or Google Analytics.
- Feature Set: Choose utilities that suggest a wide range of options linked to your objectives. Some of the areas that must be considered are A/B testing, multivariate testing, heat maps, session replay, user polls and surveys, and the facility to personalize.
- Cost and ROI: Determine whether utilizing the tool is more costly than the benefit it is bound to bring to your business in terms of return on investment (ROI). Reflect upon the fact that the pricing model corresponds to your range of finances and that effective testing of the tool is possible without paying for it.
- Customer Support and Resources: The best tool must be backed by helpful client support in the form of guides, records, and a supported helpline. Support might be essential for finding ways to solve problems and, especially, getting full value out of the tool.
Ending Note
Selecting the most appropriate CRO tool for your business will help tremendously improve your conversion scores. If you need more powerful testing mechanisms, information on the behaviour of users, or special engine features for individualization, such a tool exists.
With the help of such CRO tools, it is possible to create a more intensive and efficient way of going through online visitors, leading to increased conversions and business outcomes.
Remember that these factors should help you determine which CRO tool best suits your venture’s particular needs in terms of objectives, available funding, and technical proficiency.
Many of these tools provide free trials, so don’t miss this good chance to identify your business with the right tool. Happy optimizing!
FAQs
How can Google Optimize be effective when applied to CRO?
Google Optimize provides the ability to use A/B, multivariate, and redirect tests to compare the impact of website variations on businesses.
Which features does Optimizely provide to enable CRO?
Optimizely offers A/B Testing, Multi-page testing, Personalization, and Experimentation tools, which enable any business to test hypotheses and refine websites systematically.
How can the Crazy Egg increase the Conversion Rate?
Crazy Egg provides heat maps, scroll maps, and A/B tests to show and analyze where users click, observe and experience issues, and determine how websites can be improved for higher conversion rates.
What sets Hotjar apart as a CRO tool?
Crazy Egg provides heat maps, scroll maps, and A/B tests to show and analyze where users click, observe and experience issues, and determine how websites can be improved for higher conversion rates.
