The ice cream market in India is predicted to develop at a compound annual growth rate (CAGR) of 13.2% from 2023 to 2027, reaching ₹44,230 crore. Amidst this rapid expansion, one brand stands out not for flashy advertising or artificial flavors, but for its honest, fruit-filled goodness: Naturals Ice Cream.
With more than 160 stores across India and a legacy dating back to 1984, Naturals has become a trusted name for anyone who craves rich, authentic, and preservative-free ice cream. From Mumbai to Chennai and everywhere in between, the brand has captured hearts and taste buds across generations.
If you’re looking for a profitable franchise opportunity in 2025 that blends tradition, innovation, and strong brand recall, Naturals Ice Cream is worth considering—especially when evaluating the Naturals Ice Cream Franchise Cost in 2025.
A Quick Look at Naturals Ice Cream
- Founded by: Raghunandan Kamath
- Established: 1984, Mumbai
- Known for: Fresh fruit-based ice creams without preservatives
- Outlets: 160+ across India
- Best-selling flavors: Sitaphal (Custard Apple), Tender Coconut, Mango, Chikoo
- Tagline: “Taste the Original”
The Story Behind the Brand
The roots of Naturals Ice Cream lie in a small village in Mangalore. Young Raghunandan Kamath learned the art of picking the ripest fruits while helping his father sell mangoes. This skill would later become the foundation for a revolutionary idea in the Indian dessert market.
After moving to Mumbai with dreams in his eyes and limited money in hand, Kamath opened a small eatery in Juhu that served pav bhaji and homemade fruit-based ice creams on the side. The ice cream quickly stole the spotlight, and soon, traffic jams were forming outside the outlet just for a taste of this natural indulgence.
What started with just 12 flavors now includes a variety of seasonal and traditional options. The brand’s rise has been steady but sure, maintaining a strong focus on product quality, customer experience, and innovation.
Why Choose a Naturals Ice Cream Franchise in 2025?
Becoming a Naturals franchisee means joining a trusted brand that champions natural, preservative-free ice creams made with real fruits. Here’s why it’s a great investment:
- Strong Brand Value: Loved by millions, Naturals is a name built on trust and nostalgia.
- Health-Conscious Appeal: Fulfills the expanding need for natural, clean products.
- Robust Franchise Support: Includes help with site selection, store setup, training, marketing, and a centralized supply chain.
- Wide Market Reach: Proven success in both metro and Tier 2 cities.
Start your journey with Naturals and scoop success naturally.
Naturals Ice Cream Franchise Cost in 2025
Starting a Naturals Ice Cream franchise in 2025 offers a promising opportunity for entrepreneurs interested in the food and beverage sector. As a successful franchise business in India, Naturals Ice Cream emphasizes natural ingredients and boasts a strong brand presence, making it a popular choice among consumers. Below is a detailed breakdown of the expected costs and requirements associated with establishing a Naturals Ice Cream franchise:
Investment Overview
- Total Investment: Between ₹12 lakhs and ₹30 lakhs is the initial investment needed to launch a Naturals Ice Cream franchise. This variation depends on factors such as location, store size, and interior design preferences.
- Breakdown of Costs:
- Franchise Fee: Currently, Naturals Ice Cream does not charge a franchise fee. However, they have indicated plans to introduce such a fee in the near future .
- Brand Deposit: ₹1 lakh .
- Interior Furnishing: ₹4–5 lakhs .
- Machinery and Equipment: ₹2 lakhs .
- Furniture and Fixtures: ₹1 lakh .
- Working Capital: Approximately ₹50,000
Space and Location Requirements
- Area: A commercial space ranging from 200 to 500 sq. ft. is recommended .
- Location: It is best to locate in high-traffic places like retail centers, busy streets, or close to educational institutions.
- Proximity Restrictions: To avoid market saturation, it’s advised that new outlets maintain a distance of 5 to 7 kilometers from existing Naturals Ice Cream stores.
Operational Details
- Royalty Fee: A royalty fee of 6% on monthly gross sales is applicable .
- Profit Margins:
- Gross Profit Margin: Approximately 55% .
- Net Profit Margin: Estimated between 25% to 30%, depending on operational efficiency and location.
Support and Training
Naturals Ice Cream offers their franchisees a wide range of assistance, such as:
- Training: Guidance on store operations, staff management, and customer service.
- Supply Chain: Assistance with sourcing fresh ingredients and inventory management.
- Marketing: Support in local advertising and promotional activities
Application Process
How to apply for a franchise at Naturals Ice Cream:
- Visit the Official Website: Navigate to Naturals Ice Cream Franchise Queries.
- Fill Out the Application Form: Provide necessary details such as personal information, proposed location, and business experience.
- Submission: Submit the completed form online.
- Review Process: The Naturals Ice Cream team will review your application and contact you if shortlisted .
Franchise Eligibility Criteria
To ensure the quality and consistency of their brand, Naturals Ice Cream has set specific criteria for potential franchisees:
1. Financial Requirements
- Net Worth: Applicants should have a net worth of at least ₹30–50 lakhs.
- Liquid Assets: A minimum of ₹15–20 lakhs in liquid assets is required to support initial investments and operational expenses.
2. Location Specifications
- Space: A commercial space ranging from 200 to 500 sq. ft. with an 8–10 foot frontage is crucial.
- Proximity: The proposed outlet should be at least 5–7 kilometers away from existing Naturals Ice Cream stores to prevent market saturation.
3. Operational Experience
- Although it is preferred, prior experience in the food and beverage business is not required. However, a commitment to maintaining brand standards in product quality and customer service is crucial.
4. Legal and Regulatory Compliance
- Franchisees must obtain necessary licenses, including:
- Food License (FSSAI)
- Shop and Establishment License
- GST Registration
5. Staffing
- A minimum of 6–7 employees is recommended to ensure smooth operations.
Menu Highlights of Naturals Ice Cream
Naturals Ice Cream is celebrated for its commitment to using fresh, natural ingredients, offering a diverse range of flavors that cater to various tastes. Here’s a breakdown of their menu categories:
1. Round-the-Year Favorites
All year long, these traditional flavors are available:
- Tender Coconut
- Roasted Almond
- Chickoo (Sapodilla)
- Kesar Pista (Saffron Pistachio)
- Anjeer (Fig)
- Malai (Cream)
- Choco Almond
- Coffee Walnut
- Jackfruit
- Watermelon
2. Seasonal Specials
These flavors are introduced based on seasonal fruit availability:
- Sitaphal (Custard Apple)
- Lychee
- Mango (Alphonso)
- Black Grapes
- Guava
- Peach Apricot
3. Festive Specials
Crafted to celebrate festive occasions:
- Dates
- Malai Khurma
- Persian Delight
- Prasadam
4. Friday Funday Flavors
Unique flavors introduced every Friday:
- Berry Bite
- Blueberry Nuts
- Cherry Berry
- Cherry Pineapple
5. No Added Sugar Options
For health-conscious customers:
- Anjeer (Medium Fat)
- Mango (Medium Fat)
For a comprehensive view of their offerings, you can visit their official menu page: Naturals Ice Cream Menu
Locations with High Franchise Demand
Naturals already has a strong presence in cities like:
- Mumbai
- Delhi
- Bengaluru
- Pune
- Chennai
- Hyderabad
- Ahmedabad
- Indore
- Nagpur
However, there’s still demand in Tier 2 and Tier 3 cities where the brand is expanding rapidly. Cities like Lucknow, Bhopal, Jaipur, Coimbatore, and Surat are prime locations for new franchises.
Final Thoughts
In 2025, purchasing a Naturals Ice Cream franchise combines passion and financial gain. With a legacy of over 40 years, a loyal customer base, and a product range that speaks to both health and indulgence, it’s a smart choice for aspiring entrepreneurs. If you’re evaluating the Naturals Ice Cream Franchise Cost in 2025, it’s important to consider the value of investing in such a trusted brand.
There’s no better time to start than now, before the brand rolls out franchise fees or restricts locations. So, if you’re looking for a sweet business that customers love and trust, Naturals Ice Cream could be your perfect scoop of success.
FAQs
Q1: Is prior business experience necessary?
No, but basic business skills and customer service orientation are preferred.
Q2: Are there any royalty or ongoing fees?
As of 2025, there are no royalty or marketing fees. However, this could change soon.
Q3: Can I open the outlet in a mall or food court?
Yes, but the location must meet footfall and visibility criteria set by the company.
Q4: How long does it take to launch the store?
Typically 3–5 months after signing the agreement.
Q5: Can I run multiple outlets?
Yes, once your first outlet performs well and you gain experience.
