The coffee industry has a unique place in the market, which Starbucks exclusively occupies. The establishment has evolved beyond its status as a café because its rich brews, welcoming atmosphere, and distinctive green logo create a memorable experience for customers. Starbucks offers something special for everyone—whether meeting friends, working independently, or simply enjoying a favorite drink.
Can Starbucks be a viable option in the growing franchise business in India? Aspiring entrepreneurs may wonder about the investment opportunities and the Starbucks Franchise Cost in India if they plan to open a store by 2025.
This article explores every aspect of Starbucks’ Indian operations, including their business structure, store establishment costs, and franchise potential within their current setup.”
Introduction to Starbucks

The world-famous coffeehouse brand Starbucks initiated operations in 1971 when it launched its first business in Seattle USA. The establishment of Starbucks led to global success through its distinctive coffee range and cozy spaces and dedicated customer base resulting in 35,000 worldwide stores across 80 nations.
Through the establishment of Tata Starbucks Private Limited, a 50:50 joint venture with Tata Consumer Products, Starbucks made its debut in the Indian market in October 2012. The company established from its launch date forward that Starbucks offered consumers more than coffee service by becoming an urban lifestyle hub for India’s expanding city dwellers.
The brand has expanded consistently since its launch by focusing on Indian metropolitan areas before targeting both Tier 2 and Tier 3 cities.
The following timeline presents Starbucks’ expansion in India since its entry in 2012:
- 2012: First store launched in Mumbai
- 2014: Crossed 50 outlets across major metro cities
- 2017: Further expansion into Delhi NCR, Bengaluru, Pune, and Hyderabad
- 2023: Surpassed 350 stores in over 40 cities
- 2025l: Aiming for 1,000 stores across Tier 1, 2, and 3 cities
The brand’s dedication to remaining in India, combined with the country’s growing coffee culture, drives this swift business expansion.
Starbucks Expansion Plans in India
Starbucks has established major growth targets for its business operations in India. The brand intends to establish 1000 locations in India by 2028 through a plan that will increase its store count from its current 390 locations in early 2025 according to various business reports and company statements.
This expansion will lead to employment growth which will create more than 8,600 new positions throughout India (Economic Times). The company plans to launch its business operations across smaller cities belonging to Tier II and Tier III categories.
The expansion of Tata Starbucks continues through its entry into cities such as Bhopal, Indore, Bhubaneswar and Chandigarh.
The company seeks to reach the expanding Indian middle class by expanding its café presence into areas outside metropolitan cities.
- Opening More Drive-Thru Stores: Customer behavior shifts alongside rising convenience demands have led Starbucks to establish investments in drive-thru outlets.
- Expanding Presence at Airports: The high-traffic environment of airports creates an excellent opportunity for Starbucks to establish its presence. The brand continues to expand its airport presence at Mumbai and Delhi, and Bengaluru airports as it aims to serve domestic and international passengers.
- Introducing 24-Hour Stores: The changing urban lifestyle patterns have led Starbucks to explore 24/7 store operations, which will focus on metro cities to provide continuous customer service.
The company demonstrates its dedication to achieving long-term growth in India through programs that merge international standards with local consumer tastes.
Can You Open a Starbucks Franchise in India?
Starbucks operates without franchising its business model in India. It runs exclusively through company-owned and joint venture stores. All Starbucks cafes in India are managed by Tata Starbucks. Unlike the McDonald’s franchise model, where individuals can own and operate outlets, Starbucks does not offer individual ownership of its cafes.
There exists a minimal chance for franchise ownership despite the current situation. Tata Starbucks offers partnership and leasing possibilities, while suppliers and property owners can also establish relationships with the company.
Starbucks Franchise Cost in India: Estimated Breakdown
Even though Starbucks does not offer individual franchises, you might still want to understand the investment cost required if Tata Starbucks ever considers expanding through partnerships in the future.
Based on global estimates and retail coffeehouse models, here is a breakdown of the estimated Starbucks franchise cost in India if it were ever offered:
Expense Category | Details | Estimated Cost (INR) |
Franchise Type | Joint Venture with Tata | Not applicable |
Franchise Fee | Initial branding rights | ₹30 – ₹50 lakhs |
Property Leasing/Purchase | Depends on location and store size | ₹50 lakhs – ₹1 crore |
Equipment & Interior Design | Coffee machines, kitchen equipment, furnishings | ₹50 lakhs |
Staff Hiring & Training | Employee recruitment and onboarding | ₹10 – ₹20 lakhs |
Marketing & Initial Launch | Brand promotion and store launch campaign | ₹10 – ₹15 lakhs |
Application Process: How to Partner with Starbucks India
Here is a potential approach to contact Tata Starbucks for franchise opportunities even though they do not offer it at present.
- Visit the Official Website: The Partnership or Contact Us section on www.starbucks.in provides the access point for users.
- Submit Leasing Proposal: You should present your proposal to Tata Starbucks for leasing prime retail locations, which you either own or lease.
- The Tata Starbucks team: Your property has the potential to attract their attention because it fits their location strategy thus their team will contact you for further dialogue.
- Collaboration & Setup: The evaluation process may lead to your location being chosen for a new Starbucks outlet that Tata Starbucks will operate.
Ideal Locations for Starbucks Outlets in India
Starbucks favours busy areas with lots of people, such as train stations and airports.
- Premium retail centres
- IT centres and corporate parks
- High-street shopping districts
- Universities and colleges
You may lease your space to Tata Starbucks if you possess real estate in a desirable neighbourhood.
Starbucks’ Profit Potential in India
While direct ownership isn’t possible, understanding the profit dynamics helps evaluate potential collaboration.
- Table 2: Starbucks Profit Potential & ROI in India (Estimated)
Metric | Estimated Range / Value | Description |
Annual Net Sales | ₹1.5 – ₹2.5 crores (₹3+ Cr for top stores) | Depends on location, format, and footfall |
Gross Profit Margin | 65% – 70% | High due to premium pricing and strong brand loyalty |
Operating Profit Margin | 15% – 20% | After rent, utilities, staffing, and other operational expenses |
Break-even Period | 18 – 24 months | May be shorter in premium zones |
Yearly ROI After Break-even | 20% – 25% | Regular profitability post-break-even |
High-performance ROI | 30%+ | In top-performing city centers or malls |
Investment Recovery | 4 – 5 years | For average to high performing outlets |
Sales Growth Rate | 7% – 9% annually | Strong same-store growth in mature markets |
Digital & Loyalty Program Sales Share | ~25% | Helps increase transaction values and customer retention |
Documents You Might Need for the Proposal
Maintain access to these essential documents if you provide space for rent or commercial partnerships:
- PAN Card & Aadhar Card
- Property Ownership/Lease Papers
- GST Certificate
- Business Registration (if applicable)
- Bank Statements
The Difficulties of Operating a Starbucks in India
The success and prestige associated with the Starbucks brand face several operational hurdles when expanding into India, especially when future franchising opportunities emerge.
Here are some key features:
High Initial Investment
The establishment of a Starbucks outlet requires between ₹1.5 to ₹2.5 crores to cover store interior costs and equipment expenses and licensing fees, and employee costs. Small and medium investors face barriers when attempting to enter the market because of the high entry requirements.
Costly Prime Locations
High-traffic areas including airports and luxury malls and high streets, restrict long-term profitability because property leasing or renting costs remain expensive for most Starbucks stores.
Strict Brand Standards
The company enforces worldwide consistency through its standardized service quality as well as its store design and menu selection. Franchise operators face difficulties when they aim to adapt their products because strict company requirements for employee training and operational standards present significant implementation challenges.
Competitive Café Market
The Indian coffee retail market has grown competitive due to the entry of Café CoffeeDay, along with Barista and Blue Tokai and Third Wave Coffee and Costa Coffee, and McDonald’s McCafé. Success in the competitive market needs both ongoing brand innovation together with sustained brand involvement.
Supply Chain Management
The delivery of premium ingredients through India’s complex logistics system requires expensive and complicated supply chain management for imported syrups and global blends and specialty equipment.
Employment and Training Costs
The investment of Tata Starbucks spans from new employee training to employee onboarding and employee retention programs. The quality assurance process results in higher operational expenses mainly because of the high employee turnover observed in the F&B sectors throughout cities.
Cultural Preferences
The majority of Indians continue to prefer tea beverages. The broader market requires localized options for Starbucks to succeed in India so the company has introduced products like masala chai and turmeric latte to its menu.
In Closing
Participating in the Starbucks brand operations in India presents an undeniable attractive business prospect. The company’s strong expansion plan together with its established brand reputation creates genuine chances for sustained high profitability through market expansion into smaller cities and implementation of drive-thru and 24-hour store formats.
The pathway to entering the Starbucks brand in India includes substantial obstacles that match the challenges, including elevated capital needs and stringent brand standards and cultural market conditions and market competition pressures.
Investors who possess the necessary resources and vision and strategic location can join Tata Starbucks to experience the opportunity of becoming part of a globally renowned coffee brand.
Training & Support by Tata Starbucks
Tata Starbucks dedicates itself to employee development through its structured training programs, which uphold the brand standards of both organizations. Tata Starbucks implements these main programs for employee development:
- Retail Training & Education (4 Weeks): The 4-week training program for new hires at Starbucks stores delivers instruction about operations, hygiene, service delivery and the fundamental values of the Starbucks brand.
- Barista Basics: New baristas receive training on essential skills such as espresso preparation and milk texture creation and drink modification techniques while learning essential customer service skills.
- Barista Trainer & Supervisor Development: Barista Trainers are created from experienced partners who mentor new employees. Staff members who complete supervisor training receive instruction about managing store schedules and building team relationships as well as resolving workplace issues.
- Store Manager Development: The program provides leadership development through instruction on inventory control and team management as well as P&L analysis and operational efficiency for running profitable stores.
- Coffee Master Program: A prestigious certification for coffee-passionate partners. Black aprons serve as the symbol of Coffee Masters, who function both as educational representatives and brand representatives for the company.
- Annual Barista Championship: The annual barista championship assesses baristas through tests of coffee experti,se alongside their abilities and creative skills, and service delivery excellence to boost talent and workplace spirit throughout India.
Benefits of Owning a Starbucks Outlet
The decision for Starbucks to begin franchising operations in the future would create a profitable business opportunity because of these reasons:
- Global Brand Value: The brand recognition and customer trust automatically appear when you start franchising.
- Premium Pricing: The premium pricing strategy at Starbucks allows the company to maintain profitable margins.
- Growing Coffee Culture in India: The Indian coffee market expands steadily with a special focus on urban millennials.
- Strong Training & Support: Through its training programs Starbucks offers quality control measures and business support which maintain brand consistency.
Conclusion
The Indian market remains highly sought after by business operators despite Starbucks not providing franchise opportunities at present. Tata Starbucks provides multiple collaboration avenues for property owners and suppliers, and people who share an interest in F&B. The current high price of the Starbucks franchise in India remains beyond reach, but staying prepared will increase your chances of securing future opportunities. The Indian cafe market expansion will continue to give Starbucks a significant position, while franchise possibilities remain under evaluation for future release.
FAQs
Can I open a Starbucks franchise in India?
Starbucks does not offer franchises in India; instead, it operates through a joint venture with Tata.
What is the cost to open a Starbucks store in India (hypothetically)?
An estimated ₹1.5 crore to ₹2.5 crore may be invested.
Can I lease my property to Starbucks?
If your location fits their criteria, you can propose your space for lease.
Is Starbucks profitable in India?
Starbucks is growing steadily with good profitability in major metro cities.
Are there other café franchises I can invest in?
You can explore brands like Café Coffee Day, Barista, and Coffee Culture.