Project management software streamlines your business processes and boosts productivity. You can use it to schedule and monitor projects, assign work between team members, and enhance team collaboration using features such as task and document management.
With numerous project management software programs available, selecting the right one for your requirements might take some time. To save you the effort, we’re reviewing the top 10 marketing project management tools present in the market.
We will look at each platform’s main features and its advantages and disadvantages. But before that, let’s take a little bit of a deeper look at what project management software is, how it can benefit your marketing campaigns, and what functionalities you should be looking for.
What Are Marketing Project Management Tools?
Marketing project management software assists you in planning, managing, and tracking marketing projects from start to finish.
Such platforms consolidate various marketing project-related tools into one platform—from integrated calendars that are handy for marketing campaign planning, to document management and file-sharing features where team members can store, access, and edit media assets.
They also provide you with a very detailed view of your projects based on their task management features. You can split a project into several, simpler tasks, thus providing you with a much better organized way to finish your projects.
What To Consider In A Marketing Project Management Tools?
Time tracking: Monitor the time taken by co-workers on various activities to identify time-wasting activities and schedule work accordingly.
Resource management: Observe what who are doing, and when, to avoid employees overworking and dispersing work in your company.
Document management: Simply store, manage, and share project documents to monitor and collaborate on media assets, such as integration with IT asset management for smooth collaboration.
Multiple project views: Collaborate with various aspects of your marketing campaigns better through a vast collection of project views. For example, you might organize content under calendar views, while content creation workflows could be established through Kanban boards.
File proofing: Simplify the review process by verifying and approving media assets within your preferred project management tool. Leave comments and check if it was addressed through version control.
10 Best Marketing Project Management Tools
1. Asana
Asana is a project management software appropriate for big and medium-sized organizations. It provides a free plan that can accommodate up to 15 team members and includes standard functionality like list, board, and calendar views, as well as limitless projects and tasks.
Asana’s Business package also includes access to Portfolios. You can organize several projects under one umbrella and easily see important information, such as status reports, and monitor progress for each, which is ideal for complicated projects where you need to monitor several marketing campaigns simultaneously.
Key features
- Boards Lists Timelines
- Forms Rules Templates
- Workload Time Tracking
- Smart Fields Summaries
- App Integration Storage
Pros:
- Adaptable in terms of project management techniques between users and projects
- Great, focused My Tasks view
- To-do list style improved with team features
Cons: Costly upgrade
Pricing
- Personal: $0
- Starter: $13.49/month per user
- Advanced: $30.49/month per user
- Enterprise: Custom pricing
- Enterprise+: Custom pricing
2. Trello
Trello is an easy-to-use Kanban-based marketing project management software. Its graphical user interface makes Trello extremely intuitive—you simply drag and drop tasks across the board, and you can easily manage your work with color-coded labels.
The platform even allows for automated tasks using When and Then parameters. Combined with its cheap paid plans, Trello is great for small teams looking for a straightforward and easy-to-use marketing project management tools.
You can work with team members by leaving comments and file attachments on each task. Trello also comes with a large library of community-created templates suitable for different activities, so you can start your projects. For example, you can have ready-made Kanban boards for social media marketing or content workflows.
Key features
- Simple Kanban Layout
- Boards Lists Cards
- Centralized Project Data
- Customizable Trello Cards
- Automated Workflows Butler
Pros:
- Extremely customizable boards with infinite Power-UpsThe most visually-oriented interface of any of the apps I reviewed
- Lots of pre-made templates to get going
Cons:
- Limited free users to Kanban
- User/team management features are upgrade-only
Pricing
- Free: $0
- Standard: $6/month per user
- Premium: $12.50/month per user
- Enterprise: $17.50/month per user for 50 users
3. Wrike
Wrike is a multi-purpose marketing project management tool equipped with strong automation, proofing, and approval features.
You can create trigger-based automation workflows via When and Then rules to avoid wasting time on redundant work, like moving an archived completed project. Wrike also uses AI to analyze project progress and recognize possible threats that can lead to missing deadlines.
Wrike’s proofing tool accommodates numerous file types—be it PDFs, JPEGs, videos, or even web pages. You can just leave a suggestion per file via comments. Most significantly, the tool allows you to review media assets side-by-side to see whether feedback is implemented correctly.
Key features
- AI-Powered Work Intelligence
- Simple Request Forms
- Spaces Projects Subtasks
- Calendar Kanban Gantt
- Stakeholder Collaboration Tools
Pros:
- Spreadsheet-like interface
- Industry-leading project tracking features
Cons:
- Less generous free plan compared to most
- Less flexible
Pricing
- Free
- Team: $9.80/month per user
- Business: $24.80/month per user
- Enterprise: Custom pricing
- Pinnacle: Custom pricing
4. Zoho Projects
Assigning and making tasks is easy with Zoho Projects, since you can just assign them to team members and add due dates.
This ensures that everyone in your team knows their tasks and deadlines. Also, you can mark some tasks as milestones, which represent important achievements or milestones in your marketing campaign.
Zoho Projects also performs well in terms of handling inter-project dependencies, thus facilitating easy cross-project collaboration.
Key features
- Task Lists Reminders
- Custom Layouts Fields
- Feeds Chat Mentions
- Automated Business Workflows
- Time Invoicing Workload
Pros:
- Planned Actual Chart
- Budget Timeline Tracking
- Team Collaboration Comments
- Cross-Device Access
Cons
- Limited Search Functionality
- No Prebuilt Templates
Pricing
- Free: $0
- Premium: $4/month per user
- Enterprise: $9/month per user
5. Jira
Jira is a very versatile tool that is easy for marketing teams to customize. It accommodates agile methodologies, such as Scrum and Kanban, which work well in handling marketing campaigns.
Its Sprints board provided me with an organized way of organizing and carrying out marketing iterations for my firm’s campaigns.
It’s customizable, too. Jira may be modified according to the specifications of your marketing team with personalized fields, workflows, and types of issues. It also expands as a function of growing in a team’s or organization’s size from being a small squad to being an extensive organization.
Key features
- Scrum Boards Tasks
- Dashboards Reports Tracking
- Drag Drop Automation
- DevOps Code Visibility
- Open DevOps Integration
Pros:
- Designed specifically for developers and engineers
- Leading issue tracker
- More than 1,000 integrations
Cons:
- Less flexible for use on various teams
Pricing
- Free: $0
- Standard: $8.15 per user/month
- Premium: $16 per user/month
- Enterprise: Custom price plan
Suggested read: Application Monitoring Tools
6. Basecamp
Basecamp is a collaboration-focused marketing project management tool. You can make announcements via the platform’s message boards, have group chats through its Campfire feature, and send one-on-one DMs. You can even create automatic polls to check what your teammates are doing.
Basecamp also enables you to create tasks using Kanban boards and to-do lists, while you can monitor project progress easily through its Hill Chart.
You can gain a detailed overview of your projects by monitoring each team member’s activity. Basecamp’s document management capabilities enable you to store, share, and collaborate on files, documents, or images.
Key features
- Single Page Dashboard
- Centralized Team Messages
- To Do Tracking
- Team Collaboration Campfire
- File Image Sharing
Pros:
- Easy Task Management
- Centralized Team Communication
- Easy File Sharing
- To-Do Lists Tracking
- Real-Time Group Chats
Cons:
- Fights With Big Projects
- Lacks Core Features
- Unstable Messaging Tools
Pricing
- Basecamp: $15/month per user
- Basecamp Pro Unlimited: $299/month per user
7. ClickUp
ClickUp is a one-stop productivity platform that differentiates itself by the wide range of functionalities it supports. The application has native time tracking capabilities, and its collaboration features consist of in-app recording, file proofing, native chats, and emailing directly within the platform.
Live brainstorming sessions can be conducted and ideas worked on with colleagues in real-time using the platform’s Whiteboards. When it comes to project management, ClickUp enables you to develop very organized workflows by dissecting the tasks into many subtasks. You can also establish dependencies for a complete step-by-step process toward reaching your objectives.
Key features
- Manage Workflows with Tasks
- Visualize Track Manage Views
- Team Collaboration Chat View
- Universal Search Functionality
- AI-Powered ClickUp Docs
- Time-Tracking Chrome Extension
Pros
- Flexible Task Management
- View Options Available
- Real-Time Team Collaboration
- Potent Search Function
- AI-Powered Docs
- Time Tracking Enabled
Cons
- Mobile App Restrictions
- Feature Overload
Pricing
- Free Forever
- Unlimited: $7/month
- Business: $12/month per user
- Enterprise: Custom pricing
8. Microsoft Project
Microsoft Project’s robust scheduling feature allows you to build complete project schedules, track task dependencies, and align resources to avoid conflicts. Of course, all these issues are more critical in big operations.
The program allows you to gauge project health, budget, and earned value at each phase of the project. Integration with the Microsoft environment is a plus, particularly if you’re already operating within the Microsoft 365 environment.
Key features
- On-Prem Cloud Deployment
- Dynamic Schedule Management
- Team Collaboration: Microsoft Teams
- Interactive Dashboards Power BI
- Microsoft 365 Integration
Pros:
- Flexible Deployment Options
- Advanced Schedule Management
- Microsoft Teams Collaboration
- Power BI Dashboards
- Microsoft 365 Integration
Cons:
- Not for Small Projects
- Steep Learning Curve
Pricing: Starts at $10/user/month.
9. Teamwork
If you need straightforward project management tools to track performance and timelines, TeamWork is your choice. Although all project management software has real-time information about projects, we discovered that TeamWork takes it a step further with its reporting capabilities.
You can create customized dashboards in TeamWork to monitor metrics about project finances, timelines, workloads, and plenty more. Such constant monitoring of project health enables you to detect issues before they arise. Besides, you receive in-depth reports to present to stakeholders so that everyone is kept in the loop.
Key features
- Resource Workload Management
- Built-In Time Tracking
- Custom Tasks Subtasks
- Stakeholder Collaboration Tools
- Workflow Automation Templates
Pros:
- Flexible Deployment
- Advanced Scheduling
- Team Collaboration
- Power BI Dashboards
- 365 Integration
Cons:
- Complex Access Management
- No Real-Time Chat
- Limited Free Version
Pricing
- Free
- Deliver: $13.99/month per user
- Grow: $25.99/month per user
- Scale: Custom pricing
10. Miro
The core of Miro is innovative problem-solving. Its interactive whiteboard, which enables online brainstorming sessions, has frequently assisted me in thinking creatively. My team works together in real time, producing sticky notes, mind maps, and digital drawings—basically, what unites them.
I’ve discovered that even the team’s introverts can participate more when using an online brainstorming tool. For future use, Miro also assists in organizing and storing the results of these brainstorming sessions. Whether you’re exploring the UX design of an app or having a collaborative meeting, Miro can set it up in just a few clicks.
Key features
- Wireframes Plans Flowcharts
- Asynchronous Collaboration Tool
- AI-Generated Diagrams
- Remote Team Collaboration
Pros:
- Versatile Visual Tools
- Asynchronous Collaboration
- AI-Powered Assistance
- Remote Team Friendly
- Easy Diagram Creation
Cons:
- Difficult Whiteboard Navigation
- Slows With Embedded Content
Pricing
- Free
- Starter: $10/month per user
- Business: $20/month per user
- Enterprise: Custom pricing
Suggested read: Customer Support Tools
Conclusion
You should use some of the top marketing project management tools listed there. They assist you in developing well-organized workflows, help you manage your team more efficiently, and plan effective marketing campaigns.
Remember that content is the focal point of any marketing campaign. Whether your campaign is well-designed or not, if your content is poor, your company will not achieve the desired outcomes.
A professional organic growth agency, such as Omniscient Digital, can assist you in expanding your business by taking care of the process of creating content from start to finish—from competitor analysis all the way through to promoting content.
FAQs
1. What features does marketing project management tools have?
Marketing project management software typically has functions such as project scheduling, task monitoring, collaboration features, and file sharing. It also provides reporting and analysis to track the progress of projects and budgeting to track costs. Furthermore, these websites provide pre-formatted templates, which are a cost and time saver.
2. What are the advantages of project management software for marketing?
Marketing project management tools has several advantages, such as enhanced team coordination, effective project planning, and enhanced task management. It makes one more efficient, deadline-conscious, and more effective in managing budgets. It also offers insights through analytics, leading to more effective marketing campaigns and enhanced productivity.
3. How to select the best marketing agency project management software?
To select the most appropriate marketing agency project management software, look at your team’s individual needs, budget, and development needs. Examine features that facilitate collaboration, effective task management, and compatibility with your present program. Look at reviews, ask for demos, and choose free trials to find a solution that will fit your process and future development plan.
4. How do CRM and PM software differ from one another?
A project management (PM) software solution assists in enhancing team performance, reducing project challenges, and delivering projects on time. And delivering projects on time. It offers the resources needed in managing resources and budgets, scheduling projects, automating routine tasks, and working with team members and external stakeholders.
